Miami SEO: Expectations vs. Reality

SEO can be a complicated venture for many people. Even numerous so-called-experts can have a hard time keeping a site at the top of the search engines.

… the search engines are constantly altering their algorithms in an effort to bring you the most appropriate site listings for your search inquiry. Browse engines also alter their algorithms to remain ahead of the unethical business that quickly discover ways to control the search engine result.

As quickly as the online search engine change the method they note websites, there are dishonest people who go right to work aiming to determine how to cheat the system.

These people are using what's referred to as "Black Hat SEO" and if you are attempting to run a genuine website, stay away from them at all expense! Sure your site will get a high listing rather rapidly utilizing black hat methods, but as quickly as the online search engine figure out what you're doing, they will likely prohibit your website from their listings completely (forever). And eventually, they will figure it out.

2nd … There's a great deal of misnomers about exactly what's more vital when it concerns SEO. Some so called SEO masters will have you think page rank is the most crucial thing when it comes to browse engine listings. This is simply not true.

Page rank (or Google PR) is one important aspect when it pertains to ranking a website for the online search engine, but SERPs (or Online Search Engine Results Page) is what actually counts.

" Page Rank" is Google's way of putting a number to the authority of a site. If they think your website is essential, they'll offer you a higher PR.

It does not mean the authority of your site will get you indexed for you primary keywords.

There are thousands, maybe even millions, of sites that have a low page rank, but are listed on the very first page of the major online search engine (including Google), for some top keywords. By contrast, there are just as lots of high PR ranking websites, that are buried in "no males land" when it concerns the search engines (consisting of Google).

Likewise, the other significant search engines (Yahoo, MSN, Bing, and numerous smaller online search engine) do not really care about your "Google Page Rank" at all. They just care about giving their visitors relevant search engine result.

So ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search engine result, where nobody will ever discover you.? I believe the answer is obvious.

One of the websites I developed for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (because it's been live on the internet). It has actually been on the first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.

Exactly what about this "Alexa Rank" I've become aware of?

Alexa rank is expected to be an indicator of how much traffic a site gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to indicate (from the countless websites on the web) your site is the 50,000 th most popular site there is.

If your site has an Alexa rank of 2,000,000 then your website is just the 2,000,000 th most popular website on the internet.

However here's the fact … Alexa ranking is NOT an acurate procedure! It only registers websites that are gone to by people who have the Alexa toolbar set up in their web browsers (primarily SEO companies and web designers) So it does not count actual visitors to a website.

Here's a figure that proved this fact to me …

I presently have a lots websites I keep, and I frequently inspect the traffic statistics on all them (like every good web designer ought to).

Among my websites has an Alexa ranking of 171,246 (respectable … right?) Another has an Alexa rank of 4,276,996 (which is lousy) However according to my analyzing statistics (I cross reference Google Analytics with AWstats and a couple other programs, to obtain a more precise fact) The one with the much better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the even worse Alexa rank is seeing over 400 visitors a day.

What does this inform us?

It tells us the one with the greater rank is being visited by a few individuals who have the Alexa toolbar installed (and the toolbar is sending out statistics back to Alexa) However the site that's actually doing better is being gone to by genuine people who don't discover it essential to have Alexa monitor their searching habits.

A great deal of SEO business will use the Alexa rank to show their consumers "proof" that they're earning their money. (" see, your Alexa rank has gone up … so keep paying me") However remember this … Alexa rank is NO indicator of how well a website is really doing!

So, what gets your site noted on the very first couple pages of the online search engine? In a word … "Appropriate Material" (O.K. in 2 words).

Search engines are only interested in revealing appropriate search results page for an individuals "keyword search query". Search engines make their loan by revealing their advertisements to as lots of people as possible, and having as lots of people as possible clicking those sponsored listings.

If their search results are useless to their visitors, people will stop utilizing their online search engine, and begin utilizing a different search engine. No visitors … no income for the search engine.

So while there are a number of essential strategies you have to utilize for a greater search listing (back links, internal connecting, correct meta tags and keyword percentage, to name a few) Keep in mind … appropriate content is king! And as the search engines become more sophisticated, relevant content on your website will just continue to end up being more crucial.

There are also lots of other aspects that play a function in getting your site listed at the top of the online search engine. It takes consistent effort and consistent learning how to stay up to date with the ever altering algorithms of the search engines, and a quality SEO individual (or company) will continue to find out and keep up with the changes.

However keep in mind Red Rain SEO … there are no "secret" techniques for getting a high search engine listing. If you're talking with an SEO business, and they won't tell you their techniques for increasing your site's listing (since they state it's "proprietary info") then I advise instantly finding somebody else to talk with about your website's SEO.

A quality (and truthful) SEO business must have no issue telling you what methods they will utilize to increase your website's direct exposure on the online search engine. Prior to you offer anyone (or any company) your loan, there are a couple of concerns you ought to ask them first …

9 Important questions essential concerns your SEO company BEFORE business hire them!

And yes, SEO is something you can successfully do yourself, but it does take a lot of time and effort, and a lot of entrepreneur have better things to spend their time on. That's why you hire an SEO business … to do the work for you. They supply a service, and you pay them for that service.